Agenda of Economic Development & Communications Committee Meeting

Agenda (Open Portion)

Economic Development & Communications Committee Meeting

Page 4

22/3/2018

Economic Development & Communications Committee Meeting (Open Portion) held Thursday, 22 March 2018 at 5:00 pm in the Lady Osborne Room, Town Hall.

COMMITTEE MEMBERS

Cocker (Chairman)

Zucco

Ruzicka

Thomas

Denison

ALDERMEN

Lord Mayor Hickey

Deputy Lord Mayor Christie

Briscoe

Sexton

Burnet

Reynolds

Harvey

APOLOGIES: Nil.

LEAVE OF ABSENCE: Nil.

1. Co-Option of a Committee Member in the event of a vacancy

2. Confirmation of Minutes

The minutes of the Open Portion of the Economic Development & Communications Committee meeting held on Thursday, 22 February 2018, are submitted for confirming as an accurate record.

3. Consideration of Supplementary Items

Ref: Part 2, Regulation 8(6) of the Local Government (Meeting Procedures) Regulations 2015.

Recommendation

That the Committee resolve to deal with any supplementary items not appearing on the agenda, as reported by the General Manager.

4. Indications of Pecuniary and Conflicts of Interest

Ref: Part 2, Regulation 8(7) of the Local Government (Meeting Procedures) Regulations 2015.

Aldermen are requested to indicate where they may have any pecuniary or conflict of interest in respect to any matter appearing on the agenda, or any supplementary item to the agenda, which the committee has resolved to deal with.

5. Transfer of Agenda Items

Regulation 15 of the Local Government (Meeting Procedures) Regulations 2015.

A committee may close a part of a meeting to the public where a matter to be discussed falls within 15(2) of the above regulations.

In the event that the committee transfer an item to the closed portion, the reasons for doing so should be stated.

Are there any items which should be transferred from this agenda to the closed portion of the agenda, or from the closed to the open portion of the agenda?

Item No. 6.1

Agenda (Open Portion)

Economic Development & Communications Committee Meeting

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22/3/2018

REPORT TITLE: 2018-19 Fees and Charges - Tasmanian Travel and Information Centre

REPORT PROVIDED BY: Tourism Manager

Associate Director City Economy, Tourism and Events

1. Report Purpose and Community Benefit

1.1. The purpose of this report is to present the proposed fees and charges for the Tasmanian Travel and Information Centre for the 2018-19 financial year.

2. Report Summary

2.1. This report presents the fees and charges for advertising with the Tasmanian Travel and Information Centre (TTIC) and feeds into the 2018-19 financial year budget. It includes proposed new charges that relate to an augmented reality experience in Mawson’s Place.

3. Recommendation

That the attached schedule of fees and charges for the Tasmanian Travel and Information Centre be implemented for the 2018-19 financial year.

4. Background

4.1. The TTIC generates revenue by selling prime location advertising at the 20 Davey Street address and satellite operations at the Macquarie Wharf 2 cruise terminal, Salamanca Market information booth and in its online and in store digital offerings.

4.1.1. A new augmented reality experience is scheduled to be completed in the first quarter of the new financial year and will provide opportunities for future advertising revenue.

4.2. “Accredited” refers to a business that is accredited through the Australian Tourism Accreditation Program administered by the Tourism Industry Council of Tasmania.

4.3. A number of fee increases for 2018-19 are proposed, which include:

4.3.1. A proposed increase of the DL sized accredited brochure display fee from $230 to $250 per annum.

4.3.2. A proposed increase of the A1 window light box internal with brochure display fee from $2700 to $3000 per annum.

4.3.3. A proposed increase of the featured business of the week from $90 - $120 per week for the peak season and from $40 - $75 for the off peak season to reflect an increase in visitation especially during off peak and an increase in demand for the product

4.3.4. A proposed increase of the special of the week board from $130 - $150 per week for the peak season and from $85 - $100 for the off peak season to reflect an increase in visitation especially during off peak an increase in demand for the product

4.4. New proposed advertising fees for 2018-19 relate to a new project, never before tried, a virtual map of Tasmania for Mawson Place. At a recent tourism industry event hosted by the TTIC, the proposed pricing was tested with attendees. Notwithstanding this, the price needs to be fully market tested and this will happen through the release of the TTIC advertising prospectus, subject to Council approval.

4.4.1. A proposed new fee of $600 per annum to display an augmented reality pin located on the augmented reality project in Mawson’s Place

4.4.2. A proposed new fee of $2000 per annum to display an augmented reality static model located on the augmented reality project in Mawson’s Place

4.4.3. A proposed new fee of $4000 per annum to display an augmented reality animated model located on the augmented reality project in Mawson’s Place

5. Proposal and Implementation

5.1. It is proposed that the attached schedule of fees and charges for the TTIC be implemented for the 2018-19 financial year.

6. Strategic Planning and Policy Considerations

6.1. The change of fees and charges aligns with:

The Capital City Strategic Plan 2015-2025, Goal 1 - Economic Development, Vibrancy and Culture, “City growth vibrancy and culture comes when everyone participates in city life”.

Strategic Objective 1.4 - An enriched visitor experience.

“1.4.1 - Ensure Council owned assets reflect visitor requirements.

1.4.2 - Engage and continue to work with the tourism sector.”

7. Financial Implications

7.1. Funding Source and Impact on Current Year Operating Result

7.1.1. Fees and charges for the TTIC are accounted for in the 2018-19 City Economy, Tourism and Events Division (Tourism Unit).

7.1.2. A 8.16% increase is proposed for existing advertising revenue charges for 2017-18, totalling an additional $18,884.84

7.1.3. A further 11.05% increase in advertising revenue ($28,181.73) reflects new income opportunities involving the augmented reality attraction.

7.1.4. When these new income streams are combined with the proposed increase to existing advertising revenue charges, there is an overall 21.21% increase in advertising revenue ($47,066.57) compared with the 2017-18 advertising revenue budget.

7.2. Impact on Future Years’ Financial Result

7.2.1. The impact on future years’ financial results would be subject to the Council’s annual review process of fees and charges.

8. Legal, Risk and Legislative Considerations

8.1. Not applicable.

9. Delegation

9.1. This matter is delegated to the Council.

As signatory to this report, I certify that, pursuant to Section 55(1) of the Local Government Act 1993, I hold no interest, as referred to in Section 49 of the Local Government Act 1993, in matters contained in this report.

Iris Goetzki

Tourism Manager

Tim Short

Associate Director City Economy, Tourism and Events

Date: 15 March 2018

File Reference: F18/17109; 17/41

Attachment a: Tasmanian Travel and Information Centre Fees and Charges 2017-18 ⇩

Item No. 6.2

Agenda (Open Portion)

Economic Development & Communications Committee Meeting

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22/3/2018

Memorandum: Economic Development & Communications Committee

Proposed new attraction - Mawson Place virtual map of Tasmania

The City of Hobart has received a grant for an augmented reality attraction proposed for Mawson Place through the Tourism Funding Program, a collaborative arrangement between the Tasmanian and Commonwealth governments that includes the Tourism Demand Driver Infrastructure (TDDI) program which is an Australian Government-funded initiative, managed by the Tasmanian Department of State Growth.

The grant program is for infrastructure projects that contribute to the national Tourism 2020 outcomes by driving demand, improving quality and increasing tourism expenditure.

Augmented reality (AR) is a term to describe how technology enhances a real-world experience. It allows for text information, spoken word, static images, video or 3D animation to be picked up by a mobile device or, in the future, ‘wearable’ glasses.

The proposal is to use augmented reality to create an attraction at Mawson Place that visitors want to see, and to create a memorable impression for visitors that they will want to share with others. An objective is to encourage word-of-mouth advocacy.

The City of Hobart project helps to position Tasmania at the forefront of the use of digital technology as an integral part of the visitor experience. In terms of enhancing the Tasmanian brand, mass adoption of augmented reality is preferable as it will become identified with Tasmania as a destination. Hobart Airport, Port Arthur and Destination Southern Tasmania have all received funding to ensure there is a critical mass of AR experiences.

The concept is a virtual map of Tasmania, approximately 10 m x 10 m, visible through a mobile device that has downloaded the App. Hobart Airport will promote the App, and complementary signage and promotions and the other projects will encourage its uptake. The virtual map gives visitors a whole-of-state overview and aims to encourage visitors to book experiences through the Tasmanian Travel and Information Centre (TTIC) as well as explore regional destinations.

In addition to the virtual map, AR static model markers will be placed inside the TTIC to introduce visitors to an AR experience and also encourage take up of the App. The cost of these markers is offset through partnerships with the Royal Tasmanian Botanical Gardens, Tahune Airwalk, and Destination Southern Tasmania, with Salamanca Market and Kunanyi / Mt Wellington to also acquire an AR marker.

Overall, the City’s contribution to the project, including the virtual map and the static markers is $22,300. The TDDI grant has funded $33,437.50 of the costs of the total project. The proposed TTIC fees and charges 2018-19 make provision for future advertising revenue via the virtual map to enable it to display statewide visitor attractions and experiences.

REcommendation

That the information be received and noted.

Iris Goetzki

Tourism Manager

Date: 15 March 2018

File Reference: F18/22859

Agenda (Open Portion)

Economic Development & Communications Committee Meeting

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22/3/2018

8. Questions Without Notice

Section 29 of the Local Government (Meeting Procedures) Regulations 2015.

File Ref: 13-1-10

An Alderman may ask a question without notice of the Chairman, another Alderman, the General Manager or the General Manager’s representative, in line with the following procedures:

1. The Chairman will refuse to accept a question without notice if it does not relate to the Terms of Reference of the Council committee at which it is asked.

2. In putting a question without notice, an Alderman must not:

(i) offer an argument or opinion; or

(ii) draw any inferences or make any imputations – except so far as may be necessary to explain the question.

3. The Chairman must not permit any debate of a question without notice or its answer.

4. The Chairman, Aldermen, General Manager or General Manager’s representative who is asked a question may decline to answer the question, if in the opinion of the respondent it is considered inappropriate due to its being unclear, insulting or improper.

5. The Chairman may require a question to be put in writing.

6. Where a question without notice is asked and answered at a meeting, both the question and the response will be recorded in the minutes of that meeting.

7. Where a response is not able to be provided at the meeting, the question will be taken on notice and

(i) the minutes of the meeting at which the question is asked will record the question and the fact that it has been taken on notice.

(ii) a written response will be provided to all Aldermen, at the appropriate time.

(iii) upon the answer to the question being circulated to Aldermen, both the question and the answer will be listed on the agenda for the next available ordinary meeting of the committee at which it was asked, where it will be listed for noting purposes only.

Agenda (Open Portion)

Economic Development & Communications Committee Meeting

Page 30

22/3/2018

9. Closed Portion Of The Meeting

The following items were discussed: -

Item No. 1 Minutes of the last meeting of the Closed Portion of the Council Meeting

Item No. 2 Consideration of supplementary items to the agenda

Item No. 3 Indications of pecuniary and conflicts of interest

Item No. 4 Committee Action Status Report

Item No. 4.1 Committee Actions - Status Report

LG(MP)R 15(2)(g)

Item No. 5 Questions Without Notice

about people	We value people – our community, our customers and colleagues.
professional	We take pride in our work.
enterprising	We look for ways to create value.
responsive	We’re accessible and focused on service.
inclusive	We respect diversity in people and ideas.
making a difference	We recognise that everything we do shapes Hobart’s future.