Agenda of Special Economic Development & Communications Committee Meeting

Agenda (Open Portion)

Special Economic Development & Communications Committee Meeting

Page 4

1/4/2019

Special Economic Development & Communications Committee Meeting (Open Portion) held Monday, 1 April 2019 at 4:55 pm in the Lady Osborne Room, Town Hall.

COMMITTEE MEMBERS

Thomas (Chairman)

Zucco

Sexton

Dutta

Ewin

NON-MEMBERS

Lord Mayor Reynolds

Deputy Lord Mayor Burnet

Briscoe

Denison

Harvey

Behrakis

Sherlock

Apologies:

Leave of Absence:

Alderman D C Thomas

1. Co-Option of a Committee Member in the event of a vacancy

2. Indications of Pecuniary and Conflicts of Interest

Ref: Part 2, Regulation 8(7) of the Local Government (Meeting Procedures) Regulations 2015.

Members of the Committee are requested to indicate where they may have any pecuniary or conflict of interest in respect to any matter appearing on the agenda, or any supplementary item to the agenda, which the committee has resolved to deal with.

3. Transfer of Agenda Items

Regulation 15 of the Local Government (Meeting Procedures) Regulations 2015.

A committee may close a part of a meeting to the public where a matter to be discussed falls within 15(2) of the above regulations.

In the event that the committee transfer an item to the closed portion, the reasons for doing so should be stated.

Are there any items which should be transferred from this agenda to the closed portion of the agenda, or from the closed to the open portion of the agenda?

Item No. 4.1

Agenda (Open Portion)

Special Economic Development & Communications Committee Meeting

Page 7

1/4/2019

REPORT TITLE: 2019-20 Fees and Charges - Tasmanian Travel and Information Centre

REPORT PROVIDED BY: Director Community Life

Manager Tourism

1. Report Purpose and Community Benefit

1.1. The purpose of this report is to present the proposed fees and charges for the Tasmanian Travel and Information Centre for the
2019-20 financial year.

2. Report Summary

2.1. This report presents the fees and charges for advertising with the Tasmanian Travel and Information Centre (TTIC) and feeds into the 2019-20 financial year budget.

3. Recommendation

That the attached schedule of fees and charges for the Tasmanian Travel and Information Centre be implemented for the 2019-20 financial year.

4. Background

4.1. The TTIC generates revenue by selling prime location advertising at the 20 Davey Street address and satellite operations at the Macquarie Wharf 2 cruise terminal, Salamanca Market information booth, Elizabeth Mall information booth and in its online and in store digital offerings.

4.2. "Accredited" refers to a business that is accredited through the Australian Tourism Accreditation Program administered by the Tourism Industry Council of Tasmania.

4.3. Reference to ‘offers’ means advertising offers that are promoted through the Tasmanian Travel and Information Centre advertising prospectus (4.4.7).

4.4. The majority of fee changes this financial year are up to CPI. The following increases above CPI are:

4.4.1. Non-tourism accredited DL brochure from $340 to $375 to provide greater benefit to TICT accredited businesses.

4.4.2. A4/A5 sized accredited brochure display fee and A4/A5 food, drink or retail brochure display fee from $425 to $450 per annum to align with demand.

4.4.3. A4/A5 brochure package display fee from $600 to $625 to align with demand.

4.4.4. A1 internal landscape light box from $1,100 to $1,200 per annum to align with demand.

4.4.5. A3 Poster – per annum charge from $350 to $500 to align with demand.

4.4.6. Special of the week board from $150 - $160 per week for the peak season and from $100 - $110 for the off peak season to align with demand.

4.4.7. A proposed increase to exclusive offer 8 - 1 mtr floor space from $2,000 to $2,100 as a marginal increase to reflect continued uptake of the product.

4.5. Fee decreases have been recommended for the Augmented Tasmania (augmented reality) map to encourage maximum uptake in the first year of its operation in order to optimise the user experience:

4.5.1. A proposed decrease on Augmented Tasmania Option 1 from $600 to $350.

4.5.2. A proposed decrease on Augmented Tasmania Option 2 from $2,000 to $500.

4.5.3. A proposed decrease on Augmented Tasmania Option 3 from $4,000 to $2,000.

4.6. New proposed advertising fees for 2019-20 include:

4.6.1. New events screen option in the centre for short term communication at $120.00/week.

4.6.2. New proposed advertising fee for 2019-20 relate to a new product Skybus ticketing terminal with an annual charge of $10,000.

4.6.3. A proposed new advertising fee for the mall booth is a weekly screen option for community alerts and small, local events with a weekly charge of $150.00.

5. Proposal and Implementation

5.1. It is proposed that the attached schedule of fees and charges for the TTIC be implemented for the 2019-20 financial year.

6. Strategic Planning and Policy Considerations

6.1. The change of fees and charges aligns with:

The Capital City Strategic Plan 2015-2025, Goal 1 - Economic Development, Vibrancy and Culture, "City growth vibrancy and culture comes when everyone participates in city life".

Strategic Objective 1.4 - An enriched visitor experience.

"1.4.1 - Ensure Council owned assets reflect visitor requirements.

1.4.2 - Engage and continue to work with the tourism sector."

7. Financial Implications

7.1. Funding Source and Impact on Current Year Operating Result

7.1.1. Fees and charges for the TTIC are accounted for in the
2019-20 Community Life Division (Tourism Unit, Tasmanian Travel and Information Centre).

7.1.2. A 3.15% increase is proposed overall for existing advertising revenue charges for 2019-20, totalling an additional $8,335.24.

7.2. Impact on Future Years’ Financial Result

7.2.1. The impact on future year’s financial results would be subject to the council’s annual review process of fees and charges.

8. Legal, Risk and Legislative Considerations

8.1. Not applicable

9. Delegation

9.1. This matter is delegated to the Council.

As signatory to this report, I certify that, pursuant to Section 55(1) of the Local Government Act 1993, I hold no interest, as referred to in Section 49 of the Local Government Act 1993, in matters contained in this report.

Tim Short

Director Community Life

Iris Goetzki

Manager Tourism

Date: 25 March 2019

File Reference: F19/32023; 17/41

Attachment a: 2019-20 TTIC Fees & Charges ⇩

about people	We value people – our community, our customers and colleagues.
professional	We take pride in our work.
enterprising	We look for ways to create value.
responsive	We’re accessible and focused on service.
inclusive	We respect diversity in people and ideas.
making a difference	We recognise that everything we do shapes Hobart’s future.